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Strava, the leading online sports community with over 125 million users, announces the launch of Athlete Intelligence, an AI-powered platform feature. Athlete Intelligence provides personalized insights based on user activity data. Available today in beta, Athlete Intelligence is reserved for subscribers. It simplifies the understanding of performance metrics from a smartwatch or smartphone, so users can get the most out of each activity.
Source: Press Release
With Athlete Intelligence, Strava uses the latest technological advancements to simplify the active lifestyle of its users. This new feature analyzes and interprets training data to offer simple, personalized insights and advice. Easily accessible in the activity details on the app, this feature is useful for athletes of all levels, from beginner to expert.
“The current beta version of Athlete Intelligence incorporates community feedback gathered during a private beta and offers a significantly different experience, with deeper context and analysis,” said Matt Salazar, Director of Product at Strava.
Over the past few months, Strava has refined Athlete Intelligence’s ability to analyze complex training data to derive relevant insights and advice for athletes of all levels. In this way, AI develops enhanced analytical capabilities to highlight trends in training data recorded over the last 30 days. It also provides relevant information on speed, heart rate, altitude, power, and Relative Effort, Strava’s exclusive intensity measurement metric. Furthermore, it detects milestones and highlights strengths such as fastest speed, longest distance, highest Relative Effort, and most difficult climb.
Athlete Intelligence helps athletes to:
- Spot trends over time: Subscribers can gain perspective on their progress over the last 30 days. Athlete Intelligence identifies their progress and habits, offering them a simplified overview of their active journey.
- Understand performance data: Athlete Intelligence analyzes time spent in specific speed and heart rate zones, and provides recommendations to optimize speed, endurance, or stamina.
- Celebrate milestones: Reaching a new peak? Covering a record distance? Beating a personal best? Athlete Intelligence is ready to celebrate these motivating successes.
- Offer personalized feedback: Athlete Intelligence provides users with tailored advice that they can take into account during their next activity.
How it works: Immediately after uploading a run, bike ride, walk, or hike, Strava’s Athlete Intelligence aggregates training data into easily understandable insights that allow the user to evaluate their effort and identify trends based on recent activity history. With one click, users can access their activity and read the information provided by this feature.
Users can disable Athlete Intelligence at any time by clicking the “Leave Beta” button in the information module.
Availability: Already available worldwide in 14 languages as a public beta, Strava will continue to evolve Athlete Intelligence with updates, increased investment in training, and the construction of next steps.
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