Share the post "Sidi and Eroica rediscover cycling of yesteryear with Tenacia"
For the Eroica, the famous sportive that takes place in Tuscany on the weekend of October 5th and 6th, Sidi is launching a pair of vintage-style shoes, made with today’s materials. For lovers of traditional cycling.
Source: Press Release
Founded in 1997 by Giancarlo Brocci, Eroica is not just a vintage-inspired cycling race, but also a community built around a shared passion for cycling and a movement dedicated to preserving Tuscany’s white roads. Eroica represents deep roots in the territory, a sense of community, passion, and well-being. It’s called Eroica because riding these roads with classic equipment is undoubtedly a heroic feat.
The symbolic location is Gaiole in Chianti, from where five routes depart at dawn, including the “long” 209-kilometer route through Chianti, the Crete Senesi, Montalcino, and the Val d’Orcia. There’s also the 46-kilometer “ride,” the 81-kilometer “small,” the 106-kilometer “radio century,” and the 135-kilometer “medium.” It’s a continuous route of climbs and descents through hills and dirt roads, full of challenges, love of adventure, and breathtaking views.
On Saturday, October 5th, and Sunday, October 6th, thousands of Eroica enthusiasts will gather in Tuscany for two days of vintage cycling. The official rules require wearing wool clothing, fashioned like old-school race outfits. This is where the partnership between EROICA and Sidi was born, a collaboration founded on shared values, history, and a passion for cycling. A look at the past to inspire the future of cycling.
Sidi created and produced the Tenacia shoe, a model specifically designed for Eroica, reflecting the brand’s heritage. It recalls the 1970s, in particular, when the company invented the first clip to be mounted under the shoe. It’s a nod to tradition in its construction, aesthetics, and functionality, but with modern materials. It’s made of microfibers, with a specially tapered last shape and features a flat sole for use with a toe clip. The Sidi logo is embroidered on the heel and the Eroica logo is embroidered on the tongue.
The Tenacia is the first shoe designed and produced specifically for Eroica by a company and will be on sale from October 3rd, 2024, at a price of €189, both on the Sidi website and in the Eroica store in Gaiole in Chianti. The Tenacia will also be exhibited in the Eroica Expo area on the Sidi circuit.
=> All our New Products articles
Share the post "Sidi and Eroica rediscover cycling of yesteryear with Tenacia"
