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On the occasion of the World Championships in Zurich, Pinarello opened a new store dedicated 100% to the brand. Olympic champion Tom Pidcock was among the star guests to present his gold medal-winning DOGMA XC.
Source: Press Release
Pinarello has opened its latest flagship store in Zurich, continuing to strengthen its presence in Switzerland, a country renowned for its cycling heritage and tradition.
La Bottega di Pinarello is located at Bärengasse 10, in the heart of the city, just 1 km from Sechseläutenplatz where each of last week’s UCI Road World Championships races concluded.
Olympic champion Tom Pidcock was among the distinguished guests present at the opening ceremony, signing the Dogma XC with which he claimed victory in the men’s Olympic MTB XC event in Paris. This bike will remain on display in the store along with a host of other historic items, including other race bikes and signed Tour de France and World Champion jerseys.
The store will offer the full range of Pinarello products, including the new Dogma F launched earlier this year, and the opening represents a significant milestone for the iconic Italian brand.
Pinarello President, Fausto Pinarello, also present on Friday, said: “We are delighted to have inaugurated our new flagship store in Zurich, a city that has long appreciated cycling with passion. With the UCI Road World Championships having just taken place in the city, the timing seemed ideal to open our doors and we look forward to showcasing our magnificent bikes and products to cycling enthusiasts from around the world.”
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