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After winning all three Grand Tours in 2023 with Team Jumbo-Visma, Reserve decided to go back to the drawing board to make their wheel models even faster and lighter. The brand is thus presenting five new pairs of wheels for road, time trial/triathlon, and gravel.
Source: Press Release
To maintain the tradition of easy-to-maintain wheels, all Reserve wheels feature external spoke nipples, standard spokes, no tire limitations with the semi-hooked design, and no rider weight limit.
The New Reserve 34|37 Turbulent Aero

Developed using Turbulent Aero data and technology, the 34|37 TA are designed to help you climb passes as quickly as possible. 30g lighter per rim and 4g faster in aerodynamic drag during wind tunnel tests, the 34|37 wheels come with a lifetime warranty and benefit from the incident replacement program.
The 34|37 will be available in stores starting in September in the following options:
Reserve 34|37 DT 350 hubs: €1799
Reserve 34|37 DT 240 hubs: €2299
Reserve 34|37 DT 3180 hubs: €2799
The New Reserve 42|49 Turbulent Aero

Developed and tested using Turbulent Aero technology, the 42|49 are designed for all types of rides, capable of adapting to all types of terrain while maintaining aerodynamic qualities. Used in races as varied as Paris-Roubaix and the Tour de France, the 42|49 wheels come with a lifetime warranty and benefit from the incident replacement program.
The Reserve 42|49 wheels will be available in stores starting in September in the following options:
Reserve 42|49 DT 350 hubs: €1799
Reserve 42|49 DT 240 hubs: €2299
Reserve 42|49 DT 3180 hubs: €2799
The New Reserve 77|88 Turbulent Aero

Whether you intend to give it your all at Ironman Nice or test yourself in a local time trial, the 77|88 TA not only look aero, they will actually make you faster. Developed using Turbulent Aero technology, the mixed front and rear profile of the 77|88 TA ensures maximum stability, reduced weight, and optimized aerodynamics.
The 77|88 TA wheels are already available in stores with DT 240 hubs at a price of €2499.
The New Reserve 77|Disc Turbulent Aero

Time trialing is perhaps the most challenging event in modern road cycling. As each rider starts individually and drafting is prohibited, riders must rely solely on their own physical condition, mental strength, and technical approach. Therefore, optimizing the rider’s equipment to minimize air resistance and maximize speed becomes the highest priority. Reserve has created something new for 2024: the Reserve 77|Disc.
The Reserve 77|Disc wheels with DT 240 hubs are already available in stores at a price of €3499.
The New Reserve 40|44 GR

The Reserve 40|44 GR represent the “aero” vision of gravel riding. Designed to meet the new demands of gravel while leveraging Turbulent Aero technology, the 40|44 GR feature a 40mm front rim paired with a 44mm rear rim, making them the brand’s fastest and most stable gravel wheelset to date.
Wider than previous gravel wheels to allow for the use of tires up to 50c, the 40|44 GR perfectly accommodate the multitude of high-volume gravel tires on the market, and the semi-hooked rims make Tubeless setup easier than ever.
The Reserve 40|44 GR wheels will be available in stores starting in September in the following options:
Reserve 40|44 GR DT 350 hubs: €1799
Reserve 40|44 GR DT 240 hubs: €2299
Reserve 40|44 GR DT 3180 hubs: €2799
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