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With the aim of supporting cycling for the greatest number of people in France, CIC becomes the title partner of Roc d’Azur, the leading mountain bike event in Europe, which brings together nearly 100,000 enthusiasts, participants, and aficionados each year. In a magnificent setting between land and sea, the Roc d’Azur CIC will celebrate its 40th edition next October.
Source: Press Release
From October 9 to 13, Fréjus, the event’s host city since 1997, will welcome this gathering for all types of bikes. With a multitude of events, the Roc d’Azur CIC truly caters to everyone and will satisfy all desires: mountain biking, electric bikes, gravel, road cycling (new for 2024), but also triathlon, trail running, and walking.
Throughout the Roc d’Azur CIC, a village is held where experts in cycling, outdoor activities, tourism, and innovation meet. It is the ideal place to gather the best advice and discover new trends. Indeed, nearly 300 exhibitors are present each year.
As the new Title Partner of the event, CIC will benefit from excellent visibility throughout the week thanks to its on-site activations, in the heart of the village, but also across all the proposed races. Furthermore, CIC will support the event in its societal and responsible initiatives, which are priorities for the Roc d’Azur CIC, committed for several years.
Already a partner of numerous road races across the country, CIC’s commitment marks its desire to support major popular events.
For Claude Koestner, Deputy CEO of CIC: “Associating the CIC brand with one of the most popular cycling events in France perfectly reflects our desire to support the growth of cycling in all its forms. Daily, for leisure or competition, cycling brings numerous benefits that we are happy to help promote and implement. In this anniversary year of a promising 40th edition, we could not wish for a better opportunity than this combination of the names Roc d’Azur and CIC.”
Yann Le Moenner, CEO of A.S.O.: “On the occasion of the event’s 40th edition, we are delighted with the arrival of CIC as the title partner of Roc d’Azur, the cycling festival in all its forms: 7 disciplines, nearly 20,000 participants, and 300 exhibitors expected. Uniting our forces to encourage the practice of cycling and sport in nature can only be virtuous for the event. Through this partnership, CIC wishes to commit to societal themes and focuses its ambitions on younger generations to integrate more cycling into their daily lives. This also aligns with our own aspirations.”
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