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On Sunday, July 7, the roads around the Sella Massif will come alive with cyclists participating in the Maratona dles Dolomites – Enel. KASK, to celebrate its long-standing partnership with the event, has created a limited edition of its Protone Icon helmet with graphics inspired by “Mutatio,” the theme of the 2024 edition of the event.
With the 2024 edition of the Maratona dles Dolomites – Enel fast approaching, the air in the Dolomites valleys is charged with a special atmosphere. Indeed, on Sunday, July 7, no fewer than 8,000 cyclists will line up to take the start of the 37th edition of an event that has become a must for all cycling enthusiasts.
The theme chosen for this 2024 edition is “Mutatio,” or mutation. This is linked to the Buddhist concept of Anatta, which in Sanskrit means that there is no permanent self or soul. The parts of the cyclist’s body are a non-self, and humans can only exist when they are in relation. In relation to others and in relation to the non-human. This is the very principle of “Mutatio,” because everything is constantly changing if it is put in relation to something else. The shape of the logo is designed to represent this process of constant transformation and its hue is the color par excellence of metamorphosis, purple.
The Italian company KASK, a benchmark brand for the production of high-quality helmets, will continue to play its role as official partner of the Maratona dles Dolomites – Enel and, to celebrate its long-standing partnership with the event, has created a limited edition product to echo the “Mutatio” theme. Specifically, KASK has customized its Protone Icon model, which will feature a glossy white finish with the MDD logo and purple details. The helmet guarantees a perfect balance between performance, aerodynamics, and safety; the technology that connects the upper and lower parts of the shell gives it a particularly refined look. Finally, the OCTOFIT+ adjustment system ensures optimal comfort and stability.
This limited edition version will be available for purchase, at a recommended retail price of €275, in the “Maratona Village” as well as from authorized dealers.
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