Team Visma | Lease a Bike pays homage to the Renaissance with a special jersey and bike livery for the Tour de France

Team Visma | Lease a Bike pays tribute to the Renaissance with a special jersey and bike livery for the Tour de France, inspired by the spirit of this remarkable period of development. The era’s drive for innovation and progress reflects the team’s mission to push boundaries and strive for improvement every day. The unique Renaissance motif on the Tour jersey and Cervélo bikes represents this mindset.

Source: Press Release

The 111th edition of the Tour de France travels from Florence to Nice, from the cradle of the Renaissance to the land where it flourished like never before. The Grand Départ takes place in the city of creative thinkers, revolutionary innovators, and versatile artists such as Michelangelo, Leonardo da Vinci, and Donatello. These figures are emblematic of this unique period when the worldview changed, placing humanity at the center and prioritizing knowledge and progress.

The jersey, created by apparel partner AGU, was unveiled in a special way over the past few days with the help of fans through a digital experience. After the jersey reveal by fans, the cycling kit was launched with a spectacular video. It shows Team Visma | Lease a Bike riders placed in iconic Florence locations, styled in the Renaissance manner using 3D technology.

Richard Plugge, General Manager of Team Visma | Lease a Bike, stated: “With this magnificent jersey, we not only pay tribute to this historical period and this beautiful city and region, but it also symbolizes our commitment to innovation and renewal. This commitment extends to both our team and our collaboration with our partners.”

The new jersey will be worn for the first time during the first stage of the 2024 Tour de France in Florence, where Team Visma | Lease a Bike continues its ambition to make history. Team Visma | Lease a Bike will once again be equipped with Cervélo R5, S5, and P5 bikes.

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