POC Unveils New Limited Edition EF Education-EasyPost Helmet

To celebrate the Giro d’Italia, the first men’s World Tour Grand Tour of the season, and to meet the demand of many cycling enthusiasts, POC presents the 2024 limited edition Ventral Air Mips EF Education helmet. This new limited edition helmet is the same as that used by the EF Education-EasyPost team riders. Both inspiring, high-performance, and protective, it is now available in online stores and at selected retailers, as well as on the brand’s website.

Source: press release

Regarding the 2024 limited edition collection, Lina Elfstrand, POC Marketing Manager, explains: “Dressed in pink, EF Education-EasyPost fans are more than just supporters: they are part of the team. At every race, the roadsides are dotted with people in pink cheering on the riders at every stage. We wanted to respond to their request and strengthen their sense of belonging to the team. The new 2024 edition allows them to show their support during their rides.”

The Helmet

This limited edition helmet is identical to the Ventral Air Mips provided to EF Education-EasyPost riders. Benefiting from significant ventilation and minimal weight, while offering very high protection, the Ventral Air Mips has proven itself in the most important WorldTour races. This model is launched during the first men’s Grand Tour of the 2024 season, the Giro d’Italia.

Jonathan Vaughters, from the EF Pro Cycling team, adds: “I am delighted with this opportunity we offer our fans to show their support on the road for the second consecutive season, thanks to the latest edition of the team helmet by POC. But it’s not just about wearing pink: with this helmet, our supporters benefit from the performance and protection enjoyed by the team’s riders.”

The Design

Pink is the color of EF Education-EasyPost. The 2024 design features the iconic shade in all its splendor.

The Ventral Air Mips

The award-winning Ventral Air helmet features an optimized structure. It has precisely placed vents, as well as internal channels to control air intake and release, both at high speed and at a slower pace. This improves ventilation and reduces the rider’s wind resistance.

The Ventral Air is exceptionally lightweight. However, its fully wrapped unibody shell construction ensures superior protection. Its internal EPS structure offers a perfect balance between weight and safety. This helmet is also equipped with Mips technology.

Its lightweight adjustment system and precise ergonomic straps ensure an exact and customizable fit. This model also allows for storing a pair of glasses in dedicated eye garages.

Product and Technical Specifications

-Helmet with optimized structure. Precise ventilation points and internal channels to control air intake and release, both at high speed and at a slower pace
-Extreme cooling and ventilation thanks to air intake points and innovative airflow design
-Unique design optimized by computational fluid dynamics testing. Increases aerodynamic performance and reduces turbulence
-Mips: rotational impact protection system
-High-performance EPS internal structure with targeted and optimized density, to provide the ideal balance between reduced weight and impact protection
-Fully wrapped unibody shell construction for increased safety and helmet integrity
-Lightweight size adjustment system, allowing for a personalized fit
-Precise and easily adjustable straps, fixed to the internal structure of the helmet for increased comfort and safety
-TwICEme: NFC medical identification chip
-Specific eye garages to securely attach your glasses to the helmet.
-Helmet used by the EF Education-EasyPost professional cycling team
-Sizes: Small (50-56 cm), Medium (54-59 cm), Large (56-61 cm)
-Weight: 230 g CE (Size M), 270 g CPSC and AS/NZS (Size M)

Price
300 €

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