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After 14 years of shared performance at the highest level of the World Tour, Thibaut and Lapierre have decided to continue inspiring cyclists together: Thibaut Pinot becomes a Lapierre ambassador.
Source: Press Release
Together, they made French hearts beat faster. Together, they achieved 33 victories over 14 seasons, marked by relentless attacks and mythical ascents in the mountains. Together, they celebrated memorable victories: Porrentruy 2012, Alpe d’Huez 2015, Il Lombardia 2018, Tourmalet 2019, and so many more! Every time Thibaut Pinot crossed the finish line, whether in the lead or in a fierce battle, he thrilled his fans, the cycling world, and the entire Lapierre company. This story is not over; it’s simply taking a new turn.
Thibaut Pinot is an authentic, spontaneous, and resilient personality that Lapierre is proud to be associated with. His tenacity on formidable climbs and his ability to rise to challenges have made him a true icon, both in France and internationally, with whom consumers and fans of the Lapierre brand can identify.
Thibaut Pinot is a prestigious ambassador who shares the values of the Dijon-based cycling company and cycling enthusiasts in general. With great commitment, just as in his career, Thibaut will play a predominant role in the desirability of the Lapierre brand through his future engagements.
Dorian Tabeau, Lapierre Brand Director:
“We are very happy to continue our story with Thibaut. After so many years of evolving together, we didn’t want to stop like that. We share strong values, and it seemed important to us to be able to support him in his new projects and to continue to grow the brand.”
Thibaut Pinot, Lapierre Ambassador:
“It is with great pride that I will represent Lapierre in 2024 despite my retirement from professional cycling. A brand that has been very important to me throughout my career. I am happy to continue this adventure, and eager to discover what’s next and their news this year.”
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