Despite the crisis, Bee.Cycle, the French company bike service, shows +100% growth every year

In an era of ecological transition, the cycling market is undergoing a complete transformation. On the one hand, some manufacturers are in great difficulty, having failed to anticipate changes in the sector, but also due to economic problems (war in Ukraine, inflation, etc.): VanMoof has filed for bankruptcy (source), Kiffy Bike is in receivership (source)… On the other hand, the vitality of the electric-assist bicycle (EAB) segment, which became the best-selling means of transport in France in 2022 (source), is whetting appetites, and new players are regularly appearing. Amidst these turbulences, Bee.Cycle is showing insolent growth.

Source: Press Release

With over 250 clients and a turnover of €3,000,000, the young company, founded in 2019, demonstrates its ability to adapt to the needs of both key accounts and very small businesses.

Thanks to its economic model and unique market offering, it is expanding throughout France without needing to resort to investment funds. “Independent and profitable, we are growing at the pace of the market without debt,” states Jean-Christophe Melaye, president and co-founder.

A strong ambition: to change the mobility habits of French workers

In France, 75% of employees live within a 15 km radius of their workplace. The start-up Bee.Cycle has therefore set itself a mission: to change their commuting habits thanks to cycling. This is why it wants to provide more and more services to companies. “For them to be massively adopted by everyone, cycling offers must not only be an incentive for employees! We must also ensure that they are very simple for companies to implement,” explains Jean-Christophe Melaye.

Cycling, an ideal mobility solution for…

… Improving one’s health.

While 95% of the French population lacks physical activity (source) and 44% of employees are in psychological distress (source), the company bike offered by Bee.Cycle helps combat the effects of a sedentary lifestyle and stress (no more anxious time spent in transport!).

… Preserve the environment.

Using a bike for commuting means actively fighting against outdoor air pollution, which causes over 40,000 deaths each year and numerous pathologies (source).

… Rediscover the pleasure of freedom.

The bike made by Bee.Cycle can be used anywhere, anytime, including weekends and public holidays. Even better: this reliable and enjoyable mode of transport also puts an end to traffic restrictions, traffic jams, insufficient and expensive parking spaces, or saturated or inaccessible public transport. To try it is to adopt it!

A turnkey solution that appeals with its flexibility

Bee.Cycle’s strength? Since 2019, the pioneer of corporate cycling has been developing a comprehensive and tailor-made offering that meets all market demands.

Available everywhere in France with the same level of service, thanks to a solid network of partnerships (manufacturers, stores, and maintenance providers), the start-up guarantees its clients an exhaustive range of bikes, without them having to suffer from shortages or delivery delays, and with enhanced after-sales service.

Everything becomes possible:

• Opt for company bikes or shared bikes (with or without a booking software);
• Choose any type of bike: customized or not in the company’s colors, brand, model (folding, cargo, mountain bike, hybrid, non-electric, urban…);
• Set up a contract starting from one employee;
• Offer online refresher training for getting back in the saddle or reviewing the Highway Code;
• Add parking solutions or not.

A unique #feelgood experience

Bee.Cycle invents “zero stress” rental by fully securing the rental.

The young startup thus offers the lock, delivery and setup, preventive bike maintenance, theft and breakage insurance, 24/7 assistance, after-sales service management, bike fleet management, contract evolution at any time, etc.

Switching to clean mobility also means getting a head start on the competition

More than 250 clients already trust Bee.Cycle, including Vinci, Sud Ouest, Banque Populaire, Ubisoft, Bureau Veritas, Gaz de Bordeaux, Odéon Théâtre de l’Europe…

To implement a bike offer in their organization, they benefited from an advantageous tax deduction (-25% as part of the bike plan), a 10% purchase option possible at the end of the contract, and renewal assistance (80% of the resale of their old bikes during and at the end of the contract).

With real benefits to boost their competitiveness:

CSR approach. Companies improve their carbon footprint and implement an innovative mobility plan.

HR policy. Using Bee.Cycle helps attract young talent and retain employees.

Quality of life at work. Companies strengthen their employer brand and promote the well-being of their employees.

=> SEE ALSO: All our News articles