Share the post "The new INEOS Grenadiers jersey for 2024, supplied by Gobik"
INEOS Grenadiers and Gobik officially announce a long-term partnership and unveil their kit design for the 2024 season.
This new agreement covers all race apparel for INEOS Grenadiers riders and reinforces the Spanish cycling apparel brand’s commitment to the world of professional cycling.
This partnership offers Gobik the opportunity to work with one of the most important teams in the world and, in doing so, gain access to a wide range of development possibilities for the future. In addition, Gobik will also seek to strengthen brand awareness and continue its growth in many international markets.
Collaborating with a team of INEOS’s caliber offers Gobik the opportunity to further enhance the innovation and development of its products. Direct feedback from the team’s riders, who test and use the products throughout the season in all weather conditions, will help evolve and perfect them, enriching Gobik’s collection in the future.
Alberto Garcia, CEO and co-founder of Gobik, said: “This alliance is an excellent opportunity to be part of the INEOS Grenadiers structure. The team has always been at the forefront, both in terms of sport, in the preparation of riders, and technologically, with accessories and of course the apparel they wear throughout the season. We are sure that on a technical level, in terms of aerodynamics and performance, the joint work with the team in the coming years will be a success. And this will result in significant progress for our products which, of course, will reach the end consumer.”
Jose Ramón, CEO and co-founder of Gobik, said: “Gobik has always been driven by a non-conformist mindset in the design and manufacture of cycling apparel, always trying to inspire our followers through our actions and our
apparel. In this context, a team with as much history as INEOS Grenadiers is a perfect partner for us, allowing us to amplify our brand’s message to cyclists and fans around the world.”
John Allert, CEO of INEOS Grenadiers, said: “From our first meeting with Gobik in Murcia, we felt there was a connection, that they were ready to take on the challenge. The INEOS Grenadiers ethos is built on continuous improvement and pushing boundaries, disrupting norms. To continue doing this, we need partners who are willing to align with our philosophy. Gobik has shown us that this is also how they operate. The quality of the race kit impacts rider performance, which is why choosing a partner is not something we take lightly. I look forward to seeing where this collaboration takes them and us in 2024.”
Source: via press release
=> SEE ALSO: All our News articles
Share the post "The new INEOS Grenadiers jersey for 2024, supplied by Gobik"
