Sportful returns with BORA – hansgrohe for 2024

Sportful and BORA – hansgrohe announce a collaboration agreement that will begin in 2024, after having parted ways in 2022 and 2023. This partnership will see the renowned Italian brand once again supply all technical apparel to support the German World Tour team.

Source: Press Release

Sportful, an Italian brand founded in 1972, has always dedicated its expertise and passion to professional athletes and cycling champions. It has supported cycling legends such as Paolo Bettini, Peter Sagan, Davide Ballerini, Alberto Contador, Fabian Cancellara, and many others.

Alessio Cremonese, CEO of MVC Group, owner of Sportful, stated: “It is a great pleasure and pride for us to reunite with a partner like BORA – hansgrohe, with whom we have achieved so much and maintained a strong relationship. This partnership is, in a way, a return to our roots. We are convinced that BORA – hansgrohe is the ideal team to represent Sportful and its style within the WorldTour.”

Sportful will provide the team and all athletes with technical summer and winter clothing to effectively tackle the challenges that may arise during the season. The German team has chosen products such as the Bomber Jersey, a high-performance and comfortable option developed in collaboration with top athletes, the LTD Bibshort (a benchmark for many athletes), and the entire Fiandre line to ensure maximum protection – in all weather conditions – for all athletes.

Today, BORA – hansgrohe boasts athletes and champions of the caliber of Primoz Roglic, Jai Hindley, Lennard Kamna, Daniel Felipe Martinez, Bob Jungels, and many others. The German team is now a well-established presence within the WorldTour, with a mindset that continuously seeks to discover and cultivate new talents.

BORA – hansgrohe has a track record of numerous successes in stage races (including the last victory at the Giro d’Italia 2022) and one-day races, making it one of the most active and successful teams in the WorldTour. Ralph Denk, team manager of BORA – hansgrohe, stated: “With Sportful, we share one of the most fruitful periods in our team’s history. Together, we have celebrated victories in Monuments and Grand Tours. This bond goes beyond equipment. Our performance team knows and appreciates Sportful products. I look forward to Sportful supporting our ambitious goals for the upcoming season and beyond.”

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