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The French company Mavic chooses a new slogan to adapt to all cycling disciplines.
Source: Press Release
For over 130 years, Mavic has focused on riders seeking athletic performance, first on the road and then in mountain biking.
In 2023, Mavic’s new ambition is to address a wider audience, encompassing all types of riders, such as gravel, e-bike, and urban cyclists (…), meaning both cyclists seeking performance and those seeking soft mobility and health: Mavic is thus moving from an exclusive to an inclusive positioning.
Consequently, Mavic has rethought its brand platform to integrate these evolutions and embody its customer promise through a new slogan.
This new slogan clearly displays the desire to adapt to each individual, to their way of approaching cycling, and not the other way around. A slogan in English, understandable by everyone, worldwide, from the youngest to the oldest enthusiasts.
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