RAR is getting into digital customization of visuals on its wheels

The artisanal wheel manufacturer RAR has just developed new exclusive graphic solutions.

Source: press release

The technical solutions for adapting wheels to the user have built its reputation: number, section and tension of spokes, customized hubs and rims.

Visual solutions consisted of more than 50 adhesive colors, 10 nipple colors, and original paint options on each part.

Today, the French manufacturer is developing its expertise with incomparable digital printing.

Each wheel can receive its unique graphic design with, truly, an infinite number of solutions.

Close to its customers, RAR is keen to maintain a coherent reading of this program and will share its design models with its fans via social networks and the website www.roues-rar.fr.

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