LIDL Partners with TREK to Become Title Sponsor of Road Cycling Team LIDL – TREK

Lidl-Trek will hit the WorldTour roads starting June 30, 2023, for the Women’s Giro d’Italia, then the Tour de France, which begins on July 1, 2023.

This partnership brings together two major brands – Lidl and Trek – known for their commitment to excellence by offering quality products and customer service.

Both companies aim to work together to establish the team at a global level for the long term and unite all cycling fans, amateurs and professionals alike, as well as future generations of champions, around their values.

The team includes some of the fastest cyclists in the world: four Elite world champions (Mads Pedersen, Elisa Balsamo, Lizzie Deignan, Ellen van Dijk) and winners of prestigious races such as Paris-Roubaix (Deignan, Elisa Longo Borghini), Milan-San Remo (Jasper Stuyven), Liège-Bastogne-Liège (Deignan), and the Tour of Lombardy (Bauke Mollema).

“We are delighted to partner with a team that aims for excellence but is also committed to the sustainable development of athletes in a family spirit,” said Michel Biero, Executive Director of Purchasing and Marketing at Lidl France. “We are convinced that a healthy diet and an active lifestyle – with regular physical activity – promote well-being. Like our products, cycling is a sport accessible to everyone, practicable in our daily lives for a more active routine.“

Over the past 50 years, Lidl has grown to more than 12,000 supermarkets in 31 countries. Its mission is to provide food products and merchandise of the highest quality at the lowest possible price.

“Part of our mission is to offer impeccable service to our customers, and it’s clear that Lidl shares the same mindset,” said John Burke, President of Trek. “We look forward to working closely together to form the best cycling team in the world while inspiring more people to get on bikes.”

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