Jumbo-Visma’s new jersey for the 2023 Tour de France

For the 110th edition of the Tour de France, Team Jumbo-Visma unveils the design of its new jersey. Imagined in collaboration with AGU, the Dutch cycling apparel and equipment manufacturer, and the Dutch amusement park Efteling, this jersey was designed to encourage the biggest dreamers to achieve their feats.

For this outfit, Team Jumbo-Visma wanted to highlight the power of dreams. Titled “The Velodrome,” this special edition draws its inspiration from an old attraction in this iconic amusement park, themed around fairy tales and legends. Its design thus reflects a starry sky full of dreams.

Better than anyone, Team Jumbo-Visma knows particularly well that believing in one’s dreams can lead to great achievements. The big winner of the 2022 Tour de France, Team Jumbo-Visma hopes to inspire new generations to pursue their own dreams.

The Velodrome fairy tale

So that everyone can believe in their dreams, a story was specially designed for the occasion by the Efteling amusement park. Sander de Bruijn, Designer at Efteling, wrote a fairy tale about conviction, dreams, and perseverance. Titled ‘The Velodrome, ride your dreams‘, it is inspired by the team’s dreams and goals. It tells the story of a young cyclist who, under a starry sky, breaks free from the Velodrome carousel and, as if in a dream, reaches the finish line on the Champs-Élysées. The starry sky of the new jersey reflects the power of dreams, adorned with elegant golden details.

The collaboration with the famous Dutch fairy tale amusement park – Efteling, revealed that there was once a bicycle carousel where everyone could ride: The Velodrome. The attraction, specially designed for this purpose, comes back to life in Anton Pieck Square, an iconic place in the park, named in homage to Efteling’s founder.

A customizable star map

The cycling jersey designed by AGU will shine under the French sun for several weeks this summer. It can be uniquely customized according to each person’s dreams. For any order placed before Monday, May 1st, the buyer can inscribe a reference to a personal moment and edit the corresponding star map. A unique opportunity to immortalize on the jersey a dream that has already come true or one that they would like to see come true.

The riders of Team Jumbo-Visma are very proud to wear their new Tour de France jersey. They will also display their own star map throughout the competition and are happy to be able, through this new limited edition, to inspire people around the world to pursue their own dreams.

Björn Jeurissen, CEO of equipment manufacturer AGU: “With this enchanting jersey, in collaboration with Team Jumbo-Visma and Efteling, we have reached a new highlight. Not only do we open up the possibility for everyone to customize the jersey that was specially designed for Team Jumbo-Visma, but we also inspire new generations to pursue their dreams in cycling. In addition to the personalized design, the jersey meets high quality standards. We have once again developed the fastest jersey in the peloton, combining the best of technology with an elegant design for the riders.”

Sander de Bruijn, Efteling designer: “It’s a dream and an honor to design the Team Jumbo-Visma jersey for the upcoming Tour de France. ‘Believing in your dreams’ is one of the best stories and one of the best messages we can convey to children and all spectators of the upcoming Tour de France, and this through the design of the new ‘Velodrome: Ride your Dreams’ jersey“.

Richard Plugge, General Manager of Team Jumbo-Visma: “In our opinion, winning the Tour de France was a dream that was long unattainable. We achieved this dream last year, by daring to dream big and setting a precise deadline to achieve it. With this jersey, we want to encourage people around the world to pursue their dreams and ambitions to make them come true. Efteling proved to be a natural partner to tell this story in an inspiring design. We are very proud to have achieved the design of this new jersey, which tells the story of dreams coming true, thanks to close collaboration with our equipment manufacturer AGU and the Efteling amusement park. We will wear this jersey with great pride during the upcoming Tour de France and we will do everything possible to make our dreams come true again.”

More info on the campaign and ordering the jersey: thevelodrome.teamjumbovisma.com

Source: Press Release

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