PROS – Alpecin-Deceuninck will become Alpecin-Elegant for one day.

For Paris-Roubaix on April 9, Mathieu Van der Poel’s Alpecin-Deceuninck team is changing its name and jersey to highlight a particular product.

Talking about Elegant is important, as Bart Peeters, Marketing & Communication Director of the Deceuninck Group, explains: “As a multinational, we are more than proud to strengthen the French launch of our Elegant window in collaboration with the cycling team, by temporarily changing the jersey to Alpecin-Elegant. As main sponsor, we find it very important to include the team in the launch of our product in France during one of its most beautiful races. This strengthens the link between us, the team and Deceuninck. The pursuit of perfection and the focus on excellence in our activities are just some of the pillars we have in common.”

Source: Press Release

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