Orbea Genius dealer demo events are back!

Orbea updates its Demo fleet in Genius stores and adds the new Wild, Oiz, Rise, and Terra models to the booking options.

As part of its commitment to offering real added value to its community through its stores, Orbea announces the update of its Demo bike fleet with its authorized dealers, the “Genius Dealers.” The brand is adding the latest new models from the 2023 range, namely the Wild, Oiz, and Rise, as well as its gravel model, the Terra.

It is now possible to book, via the Orbea website, any of these models for an individual test ride with a Genius dealer. This is the ideal opportunity to answer any lingering questions that arise before buying a new bike: is the size right for me? Will the bike perform as I expect?

This service is available at a selection of dealers specially trained on-site by Orbea to offer the best possible service and test ride experience. These stores, the Genius Dealers, have received specific training on each Demo bike they offer and are therefore a point of reference for the model in question at all levels.

This label guarantees an individualized and high-quality test ride experience with a market professional, who will be able to answer the needs and questions of anyone booking a Demo session.

The options for selecting a Demo experience with a Genius dealer are numerous and growing, as the brand is dedicating significant resources to extending this service to more and more stores.

Although many brands are moving towards online sales and disconnecting from the physical network, Orbea continues to invest in its stores, firmly believing that they are its best allies in building and enriching relationships with the user community.

Last year, Orbea also became one of the official brands of the Shimano Experience Center, the Japanese brand’s first center built specifically to offer the highest quality test rides in the ideal region of Valkenburg (Netherlands), which offers many cycling route options.

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