Lazer, Red Bull, and Wout van Aert Unite to Unveil Two New Helmets

Lazer launches the first two commercially available helmets with the famous Red Bull colors, in collaboration with Wout van Aert.

Get ready to discover two new helmets, created in collaboration between Lazer, Red Bull, and Wout van Aert, one of the best riders in the world. The importance of the helmet for safety on the bike cannot be overstated, but it also highlights the rider’s identity. In professional cycling, world champions are recognized by the rainbow colors, team members are distinguished by their jersey colors, and national champions display their country’s flag on their helmets.

The distinctive blue and gray Red Bull helmet design has become a symbol of sporting excellence, worn only by the very best. But now, thanks to Lazer and its partnership with Wout van Aert, you too can experience the thrill of flying like Wout with a Red Bull-colored helmet. Get ready to assert yourself on the bike!

What does wearing a Red Bull helmet really mean?

Today, Red Bull is more than a carbonated drink that offers a quick boost during the day. The brand also conveys an image of sportsmanship, excitement, and passion. Words that resonate not only in the minds of professional riders like Wout van Aert, but also in those of amateur and weekend cyclists. Until now, the privilege of wearing the famous Red Bull helmet was reserved for leaders. However, since many share a passion for the sport and a strong will to surpass themselves, Lazer, in collaboration with Wout and Red Bull, now wants to give you the special opportunity to ride with your own Red Bull helmet.

“It’s a real landmark and it’s the coolest helmet in the peloton. It’s unique, it makes me proud and it gives me extra motivation” (Wout van Aert about his Red Bull helmet).

So, how was this possible?

Lazer has been Wout van Aert’s chosen brand since his beginnings in cycling. Even when he was just a young teenager who didn’t yet know the full extent of his potential, Lazer was already by his side to ensure his safety. Since 2018, van Aert has distinguished himself with the iconic Red Bull colors on his helmet.

“Lazer has always been my favorite helmet brand, even before I became a professional athlete. To celebrate our long collaboration, I was offered to create my own helmet design” (Wout van Aert, pro rider for Team Jumbo-Visma).

Do you still need convincing to take the [red] bull by the horns and get yours? The Vento KinetiCore minimizes drag and increases your speed without compromising on weight or comfort. Lazer’s innovative Venturi effect ventilation system channels hot air to the rear, while the exclusive KinetiCore technology protects you against linear and rotational impacts. Discover the limited edition Vento KinetiCore Wout van Aert here. Hurry! After Wout van Aert, only 1994 cyclists will have the privilege of wearing their limited edition helmet on the road.

Fast, light, and safe, the Strada KinetiCore is a versatile helmet that offers great protection to cyclists of all levels. With improved comfort thanks to the custom ScrollSys fit system and advanced ventilation management to keep you cool, all you have to do is focus on the joy of cycling. Earn your own wings and discover the Strada KinetiCore Wout van Aert Special Edition here.