Strava: Are Women Less Active Than Men?

A new Strava study reveals that women dedicate 25% less time to physical activity than men. Ahead of International Women’s Day 2023, this data offers an opportunity to work towards advancing parity in sport.

New data reveals that in France, women spend 25% less time on physical activity than men. This figure comes from a study by Strava, the subscription platform at the heart of connected sport. With 100 million members in its community, Strava intends to help change this observation.

This new data highlights the lack of gender parity in sport. Indeed, women face many obstacles when they want to devote more time to physical activity.

• Women engage in 25% less physical activity than men in France (15% less worldwide). This represents an average of 38 fewer minutes per week than men.
• This gap tends to widen on weekends in France, where women engage in 27% less physical activity than men.
• Furthermore, in France, the proportion of women who engage in sports activities at night is lower than that of men: 45% lower than men before sunrise, and 16% lower after sunset.

Following its study, Strava is hosting The Women Challenge created by Lucile Woodward, co-founder of Wellso, a fitness platform (sport, nutrition, mental coaching), and Sine Qua Non, the association that fights against harassment and sexist abuses that women face during their sports practice.

A sporting and solidarity challenge, The Women Challenge invites as many people as possible to complete 8 hours of physical activity at the start of International Women’s Day and throughout the month. Spread over the period, this corresponds to 20 minutes per day.

For each finisher, male or female, Strava will donate €1 to Sine Qua Non to support the association’s actions across France (up to a limit of €20,000). The challenge is free and open to everyone. All you need is a smartphone to participate.

A global approach

Strava is committed to equality and inclusion for women in sport. The Women Challenge initiative is part of a broader approach launched by Strava in 2022: Strive for More. This $1 million commitment made by Strava over the next three years aims to bring more women to the starting lines, whether in professional competitions or amateur sports.

Source: Press Release

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