New Trek Project One ICON paint scheme

Today, Project One, Trek’s custom paint program, has taken a leap forward. With its new Tie Dye palette of “tie-dye” patterns, you can create a unique, colorful bike that makes you want to ride. For the new design, Trek artists have combined touches of hand-painted details. The result: a truly unique palette with a wide variety of patterns.

And to tempt both tie-dye enthusiasts and lovers of new colors, the Project One ICON Tie Dye palette will be available in six options: from the iconic, vibrant multi-color rainbow to more muted monochrome options, such as Shady Grey Tie Dye, Juniper Tie Dye, and Pastel Tie Dye. With six options, cyclists can opt for a subtle style or, on the contrary, make sure they don’t go unnoticed.

The Tie Dye palettes are ready to hit the road starting February 9, 2023 — on paved or unpaved roads – on the Madone, Domane SLR, Domane+ SLR, Émonda, Speed Concept, and Checkpoint.