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The second-hand market has been expanding for several years. This boom has been driven in recent years by the rise in sales of used bikes between individuals.
The current economic climate, with soaring consumer goods prices, is further entrenching second-hand purchases in French buying habits. Constantly increasing, the second-hand market is currently estimated at 7 billion euros per year in France.
For example, the parcel delivery company, Mondial Relay, had a record year in 2022 thanks to a 30% increase in the number of second-hand products delivered. Now essential, the second-hand market is perceived by the French as a way to reconcile purchasing power and environmental awareness.
All sectors are concerned by the rise of this circular economy and these new consumption habits, including the cycling sector. The ecological commitment associated with increasing traffic difficulties and inflationary pressures affecting the new bike market are pushing the French to turn to used models.
Troc Vélo pedals hard on the used market
Benefiting from this transformation, the Troc Vélo platform, the leading peer-to-peer site dedicated to bicycles, saw a 65% growth in its active listings in 2022, generating a transaction volume between individuals of 49 million euros. With over 250,000 listings published in 2022, and a 10% increase in account creations, Troc Vélo confirms its position as the specialized leader in the used bike market in France.
The increase in traffic on the Troc Vélo platform, correlated with a strong growth in the number of bikes offered by individuals in 2022, is likely explained by the unfavorable economic climate, but also by the desire of the French to consume better, to favor soft mobility, as well as by the contribution of Alltricks’ traffic, which has been working in tandem with Troc Vélo since 2021.
With over 54 million visitors to its site per year, Alltricks, the number one e-commerce site dedicated to cycling, running, and outdoor activities, has indeed brought all its expertise, the quality of its customer experience, and the striking power of its traffic to the Troc Vélo platform.
The leading classifieds catalog dedicated to the cycling world in France, with over 85,000 active listings online today, Troc Vélo also distinguishes itself from other second-hand platforms by the wide choice of cycling equipment and accessories offered, as well as by the quality of its services.
Indeed, this marketplace is one of the few to offer individuals the purchase or resale of their equipment without fees, with the possibility of remote or local sales, thanks to geolocation options. Troc Vélo also offers the option of paying in several installments.
Key figures – TROC VELO
€49 million generated on products sold via Troc-Vélo
The leading specialist classifieds catalog in France with 85,000 live listings
Over 12 million sessions per year
2.5 million unique visitors, increasingly engaged (Number of sessions / user: +27% vs 2021)
+65% catalog growth in 2022 vs. 2021
Source: Press Release
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