New partnership between Oakley and Team Jumbo Visma | 3bikes.fr, your Cycling, Gravel & Triathlon magazine

Oakley and Team Jumbo-Visma announce a long-term partnership, making Oakley the exclusive eyewear sponsor for the racing team. Known for its roster of cyclists across all disciplines, the team will now benefit from Oakley’s premium eyewear, providing a performance advantage to help them stand out from the peloton. The partnership also includes off-competition support for athletes with Oakley lifestyle and Rx.

Source: press release

The brand will support Team Jumbo-Visma’s men’s and women’s World Tour cycling teams, development teams, and speed skating team. Jumbo-Visma is led by Jonas Vingegaard, Wout Van Aert, Primož Roglič, and Marianne Vos, among others.

Team Jumbo-Visma will therefore wear Oakley performance eyewear, including the Kato, Encoder, Sutro Family, Radar EV, Jawbreaker, and EVZero Blades, during the biggest cycling races, including the Giro d’Italia, Tour de France, Vuelta a Espana, Paris-Roubaix, and Cyclo-cross World Cups.

“Oakley has incredible expertise in lenses and eyewear. We saw it with our own eyes last November when we were able to visit their global headquarters in California,” said Mathieu Heijboer, Performance Manager for Team Jumbo-Visma.

“Their track record is impressive, and the quality of their products is exceptional. It’s no coincidence that they have been market leaders for many years. With Oakley, we have once again brought in a prestigious partner. We are confident that we are equipping our riders with the best eyewear that ensures clear, sharp, and precise vision in all weather conditions.”

“The Oakley team believes that cycling is more than that: it’s a way to build community, express oneself, and find purpose. As we strive for continuous innovation in sports performance, partnering with a group as passionate as Team Jumbo-Visma goes far beyond accolades,” said John Ohail, Oakley Global Performance Sports Marketing.

“Cycling is part of Oakley’s brand roots, and as such, we consider ourselves ambassadors of the sport. Collaborating with Team Jumbo-Visma allows us to work together to further develop industry-leading performance innovations within the sport, which we look forward to developing in the coming years.”

Oakley has long been a pillar of cycling, carefully crafting a range of helmets, sunglasses, apparel, accessories, and protective gear for a variety of road and mountain biking terrains. Its ongoing Be Who You Are program focuses on the power of cycling and the communities that help strengthen it.