Tudor Pro Cycling Team shifts gears

The TUDOR Pro Cycling Team is back. For the 2023 season, 15 new cyclists have just joined the five riders already promoted under the direction of Fabian Cancellara. They will compete in the UCI ProTeam category alongside a development team registered on the Continental circuit.

The roster of riders is not the only thing that has been increased – the staff has also been considerably strengthened since the team’s launch at the beginning of the year. Ricardo Scheidecker, technical director from a major WorldTour team, brings his expertise to the TUDOR Pro Cycling Team, as does Sebastian Deckert, as head coach. Both will contribute, with their colleagues, to the development of the structure.

The team’s progress is part of the shared vision of Fabian Cancellara and TUDOR, which is based primarily on the human dimension of cycling. Results are certainly important, but the cyclists’ determination to constantly push their limits, both mentally and physically, and their ability to focus on how to cross the finish line, count just as much. 

Building a team that puts cyclists at the center, with respect for their well-being and with kindness, is audacious. TUDOR Pro Cycling Team is convinced that this is the best way to reach the top. The recent increase in the team’s workforce fits perfectly with the idea of gradually developing everyone’s potential to eventually achieve great victories. Fabian Cancellara has stated that his actions were very well thought out: proof of this is the constant development and success of the TUDOR Pro Cycling Team.

In addition to all these new talents, the team benefits from more equipment, means of transport, and brand new BMC bikes. The team’s 2023 BMC bike will be in “TUDOR red” and will feature all the cutting-edge technology of the leading Swiss bicycle manufacturer. The strengthening of equipment will fuel the collective ambition by allowing the team to participate in several races on the same day and thus achieve their goals for the 2023 season.

Robin Froidevaux of the TUDOR Pro Cycling Team won the Elite road race at the Swiss Championships. Nils Brun won the Swiss U23 champion title, and Fabian Weiss the Swiss U23 time trial champion title. TUDOR Pro Cycling is proud to welcome the talented rider Sébastien Reichenbach, who makes his big return to a Swiss team. And to top it all off, the Swedish and Danish Elite road race champions, Lucas Eriksson and Alexander Kamp respectively, are part of the TUDOR Pro Cycling Team ranks for the coming seasons. In total, the team won 18 races last year and reached the podium 30 times. It was their first season as TUDOR Pro Cycling Team.

ABOUT TUDOR

TUDOR is a Swiss watchmaking brand offering mechanical watches with refined aesthetics, proven reliability, and an incomparable quality-price ratio. TUDOR’s origins date back to 1926 when “The TUDOR” was registered as a brand on behalf of Hans Wilsdorf, founder of Rolex. He established the Montres TUDOR SA company in 1946 to manufacture watches respecting the traditional quality and reliability of Rolex at a more affordable price. Throughout their history, for their robustness and accessibility, TUDOR watches have been the choice of some of the most audacious adventurers, on land, in the air, underwater, and on ice. The TUDOR collection today includes iconic models such as Pelagos, Black Bay, 1926, and Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.

ABOUT FABIAN CANCELLARA

Fabian Cancellara is a famous cyclist from the canton of Bern, Switzerland, who has won two Olympic medals, four world championship titles, and seven “cycling monuments,” and many other victories. In addition to this, he has long been a leader in the world of young cyclists and he fervently advocates for cycling enthusiasts and the next generation of pioneers in cycling through programs such as the “Chasing Cancellara” sportive and “Kids on Wheels.” Although his time competing in the saddle is over, great achievements are yet to come.

Source: Press Release

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