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G4, the cycling couture house, announces the launch of its Fever 90 winter cycling jacket, as well as three long-sleeved jerseys to keep you pedaling all season long. Flashy colors, retro looks, and high-quality fabrics are on the agenda!
The 90s were about pop music and new-wave, flashy lights, the Spice Girls and Aerosmith, but also the digital explosion. In our minds, these are sparkling memories. This is the heritage that G4 transmits in its new cycling jackets, Fever 90, Signature, and Heritage.
Fever
This jacket, designed by French designer Geoffroy Lequatre, is made from a water-repellent and breathable material while providing a true external shield against the wind. The interior, made of the latest Warm+ generation fabric, keeps the body warm.
The retro-inspired graphic features bright and bold colors. Thanks to its reflective elements, this jacket improves visibility and safety on the road.
Heritage
The Heritage cycling jersey is for fun, boldness, and freedom, with a touch of 90s nostalgia. G4 revisits the roaring twenties with a limited collection of only 21 pieces that plunges you into a retro universe.
Signature Neon and Violet
To continue training in winter, G4 launches two new unisex long-sleeved jerseys:
- The Signature Neon cycling jersey for dynamism, joie de vivre, and vitality. The Signature collection represents the brand’s DNA with the iconic G4 logo. This collection, with its assertive colors, characterizes the primary spirit of G4: originality and the desire to stand out.
- The Signature Violet cycling jersey for elegance, power, and independence. This cycling collection was created with the modern cyclist in mind. It takes the best of the old and the present.
The E-MOTION jacket
A unique jacket both inside and out. A water-repellent and windproof Nanotex® membrane coupled with a high-tech safety concept. The Nice-based haute couture brand remains at the forefront of innovation and fashion with a unique concept in the world: an e.Motion winter jacket integrating a luminous optical fiber in the back.
Accessories
Warm and visible accessories: a reflective WINTER range with thermal and all-season gloves, reflective and colorful headbands that will perfectly complement each of the new outfits.
The waterproof and warm Neoprene® shoe covers, effective against cold, rain, and wind, are comfortably designed with a fleece fabric inside to keep warm. They will be enhanced by a waterproof zip and a reflective fabric on the heel, an essential element for cyclist safety.
Durability and elegant performance
G4 imagines and designs its outfits in Nice, on the French Riviera, and manufactures its garments in Italy with premium quality textiles. In a concern for responsible and sustainable trade, G4 produces its outfits in limited series and with resistant and top-choice fabrics, thus allowing cyclists to enjoy their outfits for years.
Contact: g4dimension.com
Source: Press Release
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