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Zwift, the global online fitness platform for cyclists, today launches its first Smart Trainer: the Zwift Hub, priced at €499, including a pre-installed cassette. It has never been easier to get started on Zwift!
Source: Press Release
Zwift Hub promises a totally immersive experience of cycling on Zwift, simulating Zwift’s virtual terrain with striking realism and bringing the outdoor cycling experience indoors. Whether performing structured workouts in ERG mode, getting started with power training, or riding the steepest climbs of Alpe du Zwift, the Zwift Hub’s wheel-off design ensures that cyclists benefit from smooth and instant resistance changes, matching what they see on screen, allowing them to focus on their “ride.”

Ultra-solid, the Zwift Hub offers a smooth and realistic riding experience that won’t disturb the neighbors. Even at high speeds, the Zwift Hub is very quiet. It will be delivered with everything needed to take your first ride in Watopia in minutes.

“There’s no doubt that Zwift Hub will disrupt the market, and we think that’s great news for the consumer,” says Eric Min, CEO and co-founder of Zwift. “When we started our journey into hardware, it was important that the hardware served our main goal: to improve the game experience. It hasn’t been an easy process. When you start on Zwift, it can be complex to know exactly what equipment you need, and it can be expensive. Zwift Hub helps us accomplish our mission of getting MORE PEOPLE, MORE ACTIVE, MORE OFTEN by making access to Zwift easier and more affordable.”
The Zwift Hub will be available for sale in the United States, the United Kingdom, and the European Union for €499 on Zwift.com starting October 3rd.
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