Lapierre offers a special Tour de France Femmes avec Zwift Xelius SL for the FDJ-SUEZ-FUTUROSCOPE team

Lapierre supports women’s sports and cycling, and in particular the FDJ-SUEZ-FUTUROSCOPE team, which promotes strong values around universal cycling and a shared passion regardless of gender. To celebrate the first Tour de France Femmes avec Zwift, Lapierre, sponsor and bike partner of the FDJ-SUEZ-FUTUROSCOPE team since 2018, is creating an event at the start of the first stage on the Champs Élysées on July 24, with a uniquely designed bike for the Xelius SL.

Source: Press Release – Photos: ©ThomasMaheux

To celebrate the first Tour de France Femmes, the French brand has decided to customize the Xelius SL bike that will be ridden on the roads of the event. It will feature a new cosmetic design, a true summary of several of the team’s characteristics.

The clover, the patchwork and color gradient, as well as the presence of the 8 stages, are all references to the team’s sponsors and the event.

The very colorful design also reflects the mindset, the cheerful and dynamic side that the FDJ-SUEZ-FUTUROSCOPE team cyclists exude during each race.

Finally, the “POP” aspect of the stage writing symbolizes this superb relaxed and festive spirit, but also conveys a message of pleasure, conviviality, and sharing of the same passion. These are all strong values found in women’s cycling and in the team sponsored by the French brand.

This specific color scheme will unfortunately not be commercialized.

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