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On the occasion of the French Formula 1 Grand Prix at the Paul Ricard circuit in Le Castellet, Alpine is partnering with Lapierre, a brand with French expertise, to announce an exclusive multi-year partnership.
Source: Press Release
Lapierre, a brand present at the highest level of world cycling, and Alpine are pleased to announce their new collaboration.
Always focused on performance and heritage, Lapierre and Alpine share common values that translate into exceptional bikes and vehicles, with unique designs and a spirit geared towards competition and performance.
This collaboration will soon lead to the marketing of iconic bikes with a unique and specific design co-signed Lapierre x Alpine.
For this French F1 GP, Esteban Ocon received a Lapierre x Alpine bike specially customized for him. In this capacity, he was able to ride and chat with Evita Muzic, an athlete from FDJ-SUEZ-FUTUROSCOPE, about their shared passion, the Alpine Rac(H)er program, and the Tour de France Femme avec Zwift.
The first Lapierre x Alpine branded model will be launched in the autumn with an exclusive reveal at the upcoming Paris Motor Show, from October 17 to 23, 2022.
About Lapierre
Lapierre was founded in 1946 in Dijon (21), France. The brand is present at the highest level of world cycling and has won dozens of victories in the most important races on the UCI World Tour circuit, both with the men’s Groupama-FDJ team and the women’s FDJ-Suez-Futuroscope team over the past 20 years. With over 130,000 bikes sold, Lapierre is present in over 40 countries worldwide.
About Alpine
Founded in 1955 by Jean Rédélé, Alpine has established itself over the years with its French sports cars. In 2018, the brand introduced the new A110, a sports car true to Alpine’s timeless principles of compactness, lightness, agility, and driving pleasure. In 2021, the Alpine Business Unit was created. It became the brand dedicated to innovative, authentic, and exclusive sports cars of the Renault group, benefiting from the heritage and expertise of its historic Dieppe factory as well as the engineering mastery of the Alpine Racing and Alpine Cars teams.
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