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Oakley® launches XEUS_AG, a new iteration of the brand’s revolutionary Xeus sunglasses launched for the Tokyo Games, now available in a striking silver tint. The XEUS_AG version, inspired by the chemical name for silver, represents the warrior’s quest to improve and draw strength from within.
Source: Press Release
The original Xeus model inspired top athletes to tap into a god-like mindset and the image of a warrior to meet the physical and psychological challenges of Olympic competition. XEUS_AG now pushes us to look inward rather than at the opponent, to achieve greatness while stimulating thoughtful and reflective breakthroughs in sport and beyond.
XEUS_AG is part of Oakley’s eyewear line characterized by PhysioMorphic™ geometry, which allows for an unprecedented lens design with organic curves for optimized coverage and integrated frame-like retention. The distinctive lens shape, featuring Prizm™ technology, has a two-tone chromatic treatment for a unique and vibrant look designed to enhance color and contrast to see more details.
“The original Xeus model set the stage for our latest high-performance eyewear: XEUS_AG,” said Nick Garfias, Oakley Vice President of Product Design. “The disruptive and progressive design was specifically crafted to allow you to be the best version of yourself, beyond the limits of sport. Every detail, from the unique physiomorphic geometry to the Prizm lens technology to the color range, is absolutely intentional. Greatness comes from within, and XEUS_AG was designed as a resource and a reminder to achieve it.”
The XEUS_AG will be available in limited quantities in a versatile and custom presentation box starting July 15 on Oakley.com and in select Oakley stores at a price of €520.
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