The Big Boucle, Wilma’s new collection dedicated to women

After breaking the established rules by offering the very first menstrual cycling shorts, the French brand Wilma is once again supporting women’s cycling with the La Big Boucle collection, in homage to the female athletes who will start the Tour de France Femmes at the end of July.

Source: Press Release

Wilma celebrates the return of women to the Tour de France Femmes with a limited edition jersey (100 copies), a water bottle, and a T-shirt to proudly wear the colors that make this event a legend.

“2022 is a big year for women’s cycling,” rejoices Vicky Carbonneau, Collection Director at Wilma. “After several years of fighting to get their Tour, the greatest female riders will line up at the start on July 24th to compete for 8 days to win the most beautiful jerseys. The yellow jersey will be the most coveted, but also the polka dot, green, and white jerseys. To highlight this great return of the women’s Tour, we decided to create a special edition Wilma jersey. It is inspired by the great jerseys of this event, embodying the fighting spirit of female cyclists tearing up the asphalt and also illustrating their biggest battle, that of having a Grand Tour in France, just like the men.” In 2022, there’s no more reason to miss out on women’s cycling.