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Specialized is launching a new road cycling apparel collection called Prime, featuring a very clean, comfortable, functional, and performance-oriented style. The understated design is intended to be timeless, with solid colors and very discreet branding. The cuts are fitted and close to the body. The models are available in men’s and women’s versions, with different cuts and colors for each sex.
Source: PR*
Every detail of the PRIME collection has been designed to combine style and performance, with specific models for men and women. The Prime collection includes bib shorts, a jersey, and a short-sleeve wind vest, each available in men’s and women’s versions.

Men’s Jersey – Prime (also available in women’s cut and colors)
The perfect outfit for perfect rides – that’s what the pieces from the Prime Collection promise. The best materials, constructions, and technologies combine in this new series, and the Prime short-sleeve jersey is no exception. The fabric is specially designed to regulate body temperature when the mercury starts to rise, making hot days much more pleasant.
Further enhancing its potential to keep you cool, it features a VISLON® zipper that is very easy to open and close for hot climbs and cool descents.
It has three rear pockets and one zippered pocket to store your essentials and snacks, which will surely keep you going all day.
Three standard pockets offer all the space you need for your daily essentials.
Full-length front zipper for easy ventilation management.
Main composition: 85% nylon, 15% elastane – other: 90% polyester, 10% elastane.
Available in 5 colors from XS to XXL.
Retail price: 140 euros.

Men’s Bib Shorts – Prime (also available in women’s cut and colors)
The open-bib design keeps the shorts where you want them without restricting upper body movement. The pre-molded, triple-density Body Geometry Contour 3D chamois is contoured to perfectly match the body’s curvature, while being soft and providing support where needed.
The open-bib construction keeps the shorts in place without compressing the upper body.
The stretchy straps are extremely plush and soft against the skin.
The silicone-infused fabric leg hem provides gentle and effective support on the legs and ensures an ideal fit.
Bib shorts: Knit 46% Polyamide, 38% Polyester, 16% Elastane – Straps: 90% Polyester, 10% Elastane.
Available in 4 colors from XS to XXL.
Retail price: 160 euros.
=> More info: Specialized textile range
*The articles in this “News” section are based on press releases and are for informational purposes only. They have been selected by the editorial team for their relevance to your sport.
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