Liv Cycling Partnering with Team BikeExchange-Jayco Through 2024!

Liv announced today its association with the BikeExchange-Jayco team (GreenEDGE Cycling) as a technical partner until 2024.

Source: Press Release – ©PHOTOGOMEZSPORT2021

“We are proud to support Team BikeExchange-Jayco and to have a women’s team that will ride our brand new Langma Advanced SL Disc,” says Phoebe Liu, Brand Director at Giant Group, which includes the Liv, Giant, Momentum, and CADEX brands. “This partnership helps honor Liv’s brand commitment to creating more opportunities and equity for women in professional cycling; we are thrilled to be able to contribute to the team’s success. We believe that by supporting women at the highest level, more women and girls will be inspired and motivated to ride.”

This announcement comes at the same time as the unveiling of the new look for Team BikeExchange-Jayco, which includes a distinct identity for its women’s WorldTour team with a nod to Liv’s aubergine color. “We are very happy to welcome Liv on board as a technical partner for the women’s team. Not only do they dedicate a tremendous amount of time and energy to innovation and technology, but the passion they bring to the team is something we have truly felt and greatly appreciate,” said Brent Copeland, General Manager of Team BikeExchange-Jayco (…).

Liv will equip Team BikeExchange-Jayco with its high-end products, including the Liv Langma Advanced SL Disc bike and the Liv Rev Pro helmet. The team will also work closely with Liv to test and develop next-generation products. This partnership marks a significant step for the Australian-registered team as it enters its 11th season in the UCI WorldTour peloton.