Sportful and Peter Sagan Announce Ten-Year Partnership

Peter Sagan and Sportful have signed a unique ten-year collaboration. The three-time world champion is one of modern cycling’s most victorious athletes, and the iconic cycling apparel brand will continue its long-standing relationship until 2032.

Source: Press Release – Photos: @ChiaraRedaschi

The agreement represents a significant milestone in the history of the Italian brand, which has worked closely with many great cycling champions over the decades, but never before so deeply linked to a single sports figure. The far-reaching partnership between Peter Sagan and Sportful is based on both a personal and professional level.

The Italian brand has worked closely with Peter during most of his incredible achievements throughout his career – his world championship titles, unforgettable victories in Flanders and Roubaix, the Cyclamen jersey at the Giro d’Italia, and of course his multiple green jerseys at the Tour de France.

Sportful is proud to continue this collaboration with Peter as he will wear the Team Total Energies jersey for 2022. “The relationship with Peter has always been first and foremost human, not just professional. To commit to him for ten more years is a significant but very natural step for those who know the kind of connection Peter has with the owners and employees of the company. It’s always a pleasure to welcome him and have him with us, knowing that we will be able to do so over the next ten years (with many other initiatives we have in store) is a source of pride as well as an exceptional privilege.” – Dario Cremonese (Sportful)

Peter Sagan: “I am really happy and proud to be part of the Sportful family. The relationship built over the years with the Cremonese family (especially with Dario and Alessio) goes beyond sporting results, and that’s something special and unique that I appreciate. The company has always shown exceptional trust in me, and I am truly grateful for that. Of course, for the next 10 years, we will continue to have fun and do great things together, just as we have already done in the past.”