PROS – Deceuninck becomes new co-sponsor of Pro team Alpecin – Fenix

Through this new commitment, Deceuninck confirms its unwavering faith in the power of cycling. In addition to becoming co-sponsor of the men’s cycling team, Deceuninck will also sponsor the MTB team, the cyclocross team, and the elite women’s team. Supporting women’s cycling and female athletes in the development of their professional careers aligns perfectly with Deceuninck’s values of diversity and gender equality.

Source: Press Release

Led by Mathieu van der Poel, the team primarily aims for victory in the spring classics. However, with sprinters like Jasper Philipsen and Tim Merlier, the team also aspires to win stages in Grand Tours. They will also provide valuable visibility through the cyclocross and MTB disciplines. Until the end of 2021, Deceuninck remains the main sponsor of the Wolfpack (Deceuninck – Quick Step). Deceuninck wishes to thank the Wolfpack for their inspiring spirit and for the incredible moments they have provided over the past 3 years.

Reaction from Francis Van Eeckhout, CEO of the Deceuninck group: “I am delighted with this partnership with Alpecin – Fenix. Supporting young talents and helping women’s cycling establish itself are two values that are close to our hearts. Personally, I am eagerly awaiting the spring classics and especially the Tour of Flanders. We believe that this close collaboration with the Alpecin – Fenix team will allow our brand to stand out throughout the season.”

Philip Roodhooft, General Manager Alpecin – Fenix: “We are delighted to partner with Deceuninck. We have experienced rapid progress in recent years, but we do not intend to stop there. Welcoming Deceuninck alongside our current partners will give us the means to confirm our current level while developing and realizing our future ambitions. As a Belgian multinational, Deceuninck understands our continuous quest for perfection and ambition. That is why I am certain that this partnership will allow us to achieve excellence together.”