PROS – Santini new Tour de France partner, starting in 2022

Santini Cycling Wear and A.S.O. announce a new agreement that will make the Italian brand an official partner of the Tour de France starting in 2022. Santini will supply the prestigious yellow jersey as well as the other official jerseys for the most famous stage race on the road. The sponsorship agreement also covers the Tour de France Femmes avec Zwift and L’Étape du Tour.

Source: Press Release

Starting in 2022, the history of Santini Cycling Wear will be inextricably linked to that of the king of Grand Tours: the Italian company will indeed become one of the official partners of the Tour de France. The new agreement with A.S.O. (Amaury Sport Organisation) will allow Santini to supply the leader jerseys for the Grande Boucle, the Tour de France Femmes avec Zwift, and the cyclosportive event L’Étape du Tour.

“Signing this agreement was an extremely emotional experience for us, and we are absolutely delighted to announce this partnership with the Tour de France,” commented Monica Santini, CEO of Santini Cycling Wear. “It marks the evolution of a relationship with A.S.O. that began with the sponsorship of the Vuelta and continued with the Deutschland Tour. Today, we add the most important race on the international cycling calendar to this list.”

This announcement also marks the beginning of a brilliant new chapter in the history that Santini has been writing since 1965, thanks to the constant commitment of Pietro Santini, his daughters Monica and Paola, and the entire Italian company. Santini’s research and innovation work constantly creates superior quality technical apparel designed to meet the high demands of professional and amateur cyclists, and to support major international cycling events.

Like the rest of its range, Santini will manufacture all the official jerseys worn by the leaders of the Tour de France and the women’s edition of the Grande Boucle in its factory in Lallio, near Bergamo, Italy, thus guaranteeing these elite athletes superior Italian quality.

The company will also manufacture official replica jerseys that will be sold to the public, as well as the jerseys worn by amateur riders during L’Étape du Tour.

Yann Le Moënner, General Manager of A.S.O. states: “We are happy and proud to welcome Santini into the world of the Tour de France. A new chapter for the leader jerseys of the Grande Boucle will open thanks to this historic brand of cycling equipment. It will offer high-performance products with creative design to the world’s cycling elite as well as to all regular practitioners who will once again be present in large numbers at all events organized by A.S.O.”

The agreement has been concluded for a period of five years.