BH launches its new casual clothing collection, the “After Riding Series”

This initiative is a response to the popularity of BH apparel among employees, athletes, and stores. An entirely new collection created with two objectives: to capture the image of the BH brand and to create sustainable products aligned with the values the brand wishes to convey and which should be highlighted by cycling.

Source: PR*

*The articles in this “New Products” section are based on press releases and are for informational purposes only. They have been selected by the editorial team for their relevance to your sport.

After Riding Series is the name of this new collection of casual wear launched by BH. It consists of 5 T-shirts, 2 hoodies, 2 sweaters, 2 caps, and a stainless steel bottle. The designs in this clothing line will make you feel like a cyclist even when you’re not on your bike, and its look aims to convey your passion for the sport. These are garments that push the boundaries of the brand’s image.

The popularity of BH casual wear among employees, athletes, and stores who receive them has prompted the marketing department to create a clothing line available to all cycling fans. This After Riding Series collection is the result.

We get so much from cycling. Our planet is the playground for this sport. We should at least try to give back some of what it offers us. In this sense, BH’s main priorities when creating this clothing line were sustainability and quality. BH has worked in conjunction with producers specializing in sustainable apparel and has focused its efforts on minimizing waste and prioritizing the use of organic, recycled, or compostable materials.

The clothing labels are produced from seed paper. If you’ve never heard of it, it’s a type of material containing seeds ready to be planted to then grow into a plant. The packaging consists of compostable bags made from corn flour. No plastic is used in the various processes.

As for quality, the main element of all garments is organic fiber. They are available in sizes XXS to XXL. The two caps in the After Riding Series collection have flat visors. As for the Fuel bottle, it is made of stainless steel and is double-walled to improve its insulation and maintain the temperature of drinks, hot or cold. It has a capacity of 500 ml and its metallic silver finish gives it a very elegant look.