Bollé Launches Volt+, a Revolutionary Lens to “Rediscover” the World

With a new campaign titled “Rediscover Earth”, Bollé presents Volt+, its latest high contrast lens now available on its main frames. This revolutionary technology allows you to enjoy colors and your environment in a unique way. The campaign aims to bring a breath of fresh air and inspire people to rediscover the outside world through Volt+ lenses.

Source: PR*

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Developed with the help of artificial intelligence, Volt+ is the result of more than 20 million combinations tested to find the solution offering incomparable color vision. This patented technology provides a 30% color “boost” while maintaining white balance.

Alexandre Israel, Global Marketing Manager at Bollé explains: “Volt+ started from a simple observation: we all aspire to live and share unforgettable moments and experiences. This is even more true today, our “Rediscover Earth” campaign encourages our community to go out and rediscover the world thanks to Volt+. We are also very proud to launch an augmented reality filter to accompany this campaign, which perfectly matches our desire to put our consumer at the center of our strategy. With Phantom and now Volt+, Bollé is the only brand to offer two cutting-edge lens technologies, which once again demonstrates our expertise in this field.“

In addition to enhancing all colors, Volt+ offers high-contrast vision, improved depth perception, and high-performance polarization.

The new Bollé lens is available in 4 tints: Volt+ Ultraviolet Polarized, Volt+ Cold White Polarized, Volt+ Gun Polarized, and Volt+ Polarized Offshore Blue. Everything is designed to allow you to #RediscoverEarth

The Volt+ sunglass collection includes the Performance Sport CHRONOSHIELD model and the Sport Lifestyle PRIME model and is available at www.bolle.com and at official retailers.

Price:

CHRONOSHIELD with Volt+ Ultraviolet Polarized Lens: 210€