PROS – ALÉ new kit supplier for Team BAHRAIN VICTORIOUS

After Movistar Team and Groupama FDJ, Alé, the Verona-based cycling apparel brand – which boasts 100% Italian production of very high technicality and quality – will succeed the previous supplier of the Bahrain Victorious team starting May 1st, becoming its partner and technical sponsor until the end of the season.

Source: Press Release

The Bahrain Victorious team is now dressed in Alé, and the collection made available to Landa, Pello Bilbao, Colbrelli, Capecchi, Milan, and the other riders is the PR-S collection, whose technicality has undergone numerous checks.

The jersey design, however – with the exception of the manufacturer’s logo, of course – has not undergone significant modifications, precisely because of this mid-season change of equipment supplier: a rather unusual situation in the professional world.

The reliability of the PR-S range

Directly inspired by close collaboration with some of the best teams at the forefront of the international cycling circuit, Alé’s PR-S line represents, in every respect, a concentration of style and high-level performance: a synthesis of research at its highest level and technical solutions developed by the brand during its many years of activity in the competition sector.

Alé technicians have paid particular attention to the racing fit of this clothing line. Many in-depth studies on the different positions adopted by cyclists during races have been carried out, with the aim of obtaining a garment designed to improve speed (by acting on aerodynamics) without sacrificing comfort, which is, in fact, a necessary and essential element for anyone practicing cycling. The result? Garments that can be defined as “second skin,” with minimal cuts and flat seams anatomically and aerodynamically wrapping the body thanks to very high-quality workmanship. In addition, thanks to “Body Mapping” technology, the strategic positioning of the fabrics used in different areas of the body is carried out according to specific needs for ventilation, breathability, and protection.

In addition to the PR-S set, the Bahrain Victorious team will also use protective clothing (shell jackets, softshell jackets, accessories) from the Klimatik® range. This is Alé’s flagship collection, dedicated to protection: a technical concentration of breathable, waterproof, and comfortable fabrics. Ideal for never being caught off guard on cold or rainy days.

“I am truly very happy to announce this agreement with the Bahrain Victorious team,” said Alessia Piccolo, CEO of APG srl, the company that owns the Alé brand. “This is the third men’s World Tour team that has the opportunity to wear our ultra-technical clothing this year. This partnership means a lot to us; it allows us to complete an important cycle regarding our communication and sponsorship activities. In addition to Movistar Team, Groupama FDJ, and Bahrain Victorious in the men’s World Tour, Alé is a partner of two women’s World Tour teams, Movistar again and the home team, Alé BTC Ljubljana. I also don’t want to forget the Bardiani CSF Faizané team, the jerseys of the classification leaders of the Tour Enel Under 23, the European Cycling Union (UEC), and the French Cycling Federation (FFC) which, last year, brought us immense satisfaction by winning the World Championships with Julian Alaphilippe.”

About Alé
Alé, a brand of A.P.G. s.r.l, is part of the Zecchetto group, which also includes the Cipollini (bikes) and DMT (sports shoes) brands. The brand, headquartered in Bonferraro di Sorgà (Verona), produces high-quality cycling apparel, customized or for its own collections. Alé is a company that is not afraid to break away from classic patterns and believes in boldness and courage. This strong temperament is immediately revealed in its style. Sold in over 35 countries, all Alé products are the result of Italian talent and meticulous attention to every detail. They meet the highest quality standards. Sponsor of several World Tour teams, including the women’s Alé BTC Ljubljana team, the Movistar team, the Groupama FDJ team, and the Bahrain Victorious team, Alé also supports famous Pro Continental teams such as the Bardiani CSF Faizané team. The company supports cycling in all disciplines. It is an official partner of the UEC jerseys and the French Cycling Federation jerseys. It is also close to young cyclists through various initiatives, including a partnership with the Giro d’Italia U23, whose sixth stage in 2021 will start from the company’s headquarters in the province of Verona.