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With the acquisition of the leading classifieds website for used bikes and equipment, Alltricks intends to expand its function as a specialized omnichannel platform to the used market and also become an economic and responsible player with the ambition of democratizing the function of responsible sport in France and Belgium.
Source: Press Release
With this acquisition, Alltricks wants to commit to a shared approach to sustainable sport by placing development on the path of green growth while continuing to convey the values of sport that are part of the brand’s DNA: commitment, responsibility, cohesion.
Alltricks thus takes a significant step in its global platform project with a 360° experience based on a quadriptych: community – omnichannel – product offering – service offering.
While retaining the historically free functionalities of Troc vélo, Alltricks wishes to enrich the user experience: insurance, deliveries and payments (in one or several installments) between individuals, a community network for sharing advice and best practices while increasing the chances of selling quickly thanks to the traffic that Alltricks will be able to generate, with its 54 million visitors to its site per year.
Alltricks will bring its e-commerce and digital expertise to develop the online experience of this platform through the improvement of product categorization, navigation and user experience.
Alltricks is already thinking about transforming its existing Alltricks Occasions platform into a second-hand showcase dedicated to running and outdoor.
About Alltricks:
Founded in 2008 by Gary Anssens, Alltricks has become the European reference for products dedicated to the world of cycling, running and outdoor. Following a cycling accident, Gary Anssens had the idea of creating Alltricks. The e-commerce site, which was launched in 2008, was initially dedicated to the world of cycling (MTB, Road Bike, BMX, Fixies, Gravel, Urban and children) and the sale of spare parts, before opening up to running and outdoor (hiking.
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