SMITH to equip AG2R CITRÖEN TEAM riders with eyewear in 2021 and 2022

SMITH, the brand founded in 1965 in Sun Valley, Idaho, announced earlier this week its new partnership with the AG2R CITROËN TEAM. The American firm will equip the riders of the team managed by Vincent Lavenu with eyewear for the 2021 and 2022 seasons. Greg Van Avermaet, Bob Jungels, Benoit Cosnefroy, Aurélien Paret-Peintre, Tony Gallopin, Larry Warbasse and their teammates will notably wear the SMITH Shift MAG model in competition.

Source: Press Release / Photo credits: Smith Optics / Ag2r Citröen Team / Vincent Curutchet

AG2R CITRÖEN TEAM riders will notably ride in competition with the Smith Shift MAG eyewear model in 2021.

After the presentation of its new 2021 jersey, which sparked debate among fans about tastes and colors, Ag2r Citröen Team welcomes a new eyewear supplier this season. After Bollé last year, Smith, the brand from Sun Valley, Idaho, announces its technical partnership with the team managed by Vincent Lavenu. AG2R CITROËN TEAM, and becomes the official eyewear supplier of the team for the 2021 and 2022 seasons.

Smith eyewear and HJC helmets for the AG2R CITRÖEN TEAM in 2021.

For training and competition, Smith has equipped the riders with the Shift MAG, new sunglasses from the Performance collection that will be launched on the market by the end of February (currently available for $259 for the American market on the Smith Optics website). This unisex model features a thin, ultra-light, full-coverage frame. It also integrates Smith’s high-end ChromaPop™ lenses, which reveal natural colors, improve clarity and definition of objects, as well as MAG technology for interchangeable lenses (a magnet-based innovation that allows quick lens changes with a simple click). Other frames are worn by the team this season, including the best-selling Wildcat, Attack MAG MTB, and Flywheel.

Greg Van Avermaet and his AG2R CITRÖEN TEAM teammates will benefit from Smith Shift Mag, Attack Mag, Wildcat, and Flywheel models from the American equipment manufacturer’s collection for training and competitions.

For everyday life, the members of the AG2R CITROËN TEAM have chosen lifestyle eyewear that matches their personal style, such as the new Contour frame and the iconic Lowdown 2.

“We are very happy to open a new chapter in our history with an internationally renowned eyewear brand like Smith, which has a lot of experience in skiing, and more recently in the cycling market as well. We are convinced that our riders will be satisfied with the technicality and quality of the products provided,” says Vincent Lavenu, general manager of the AG2R CITROËN TEAM.

Used in white by AG2R CITRÖEN TEAM riders, Smith Shift MAG glasses will be available in a Cinder Black color.

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