GEAR – Bollé new partner of the B&B Hotels p/b KTM team for 2021

This year, Bollé becomes the technical partner for helmets and eyewear of the B&B Hotel p/b KTM team. The riders of the team managed by Jérôme Pineau will notably ride in 2021 with Furo MIPS helmets, and will benefit from Lighshifter and Chronoshield eyewear models.

Photo credits: B&B Hotel p/b KTM / Franz-Renan Joly

Bollé has been involved in high-level cycling for many years. The Nylon Grand Sport, the brand’s first sports glasses, were launched in 1958 to equip famous cyclists such as Louison Bobet during the Tour de France. The brand continues this commitment by becoming a partner of the B&B HOTELS p/b KTM team this year.

Bollé will offer its LIGHTSHIFTER sunglasses and the FURO MIPS, the flagship of its helmet range, in Glaz definition.

Jérôme PINEAU, team general manager:
« My first cycling glasses were Bollé. I have always been a fan of Greg Lemond and I was proud to wear the same glasses as him. This partnership between Bollé and B&B HOTELS p/b KTM is another great source of pride. Being part of the history of a brand with such a rich cycling past is extraordinary. Bollé is a brand appreciated by all cycling enthusiasts and riders know how much they can count on its products. Bollé is a company with known French roots and offers cyclists exactly what they need. A good helmet can save a life and high-quality sunglasses combine comfort and pleasure during effort. By joining forces with Bollé, we can count on passionate partners, entirely focused on innovation and technology. They perfectly understand the needs of cyclists and offer them a range whose keywords are performance and creativity… not to mention a top look, which is not the least important! »

Louis CISTI, Vice President of Global Marketing at Bollé Brands:
« Bollé has a long and glorious history with professional cycling, and this year takes a new step. For the first time, professional riders will wear not only our sunglasses but also our cycling helmets. We are particularly happy to partner with B&B HOTELS p/b KTM which, despite its youth, has already achieved very good results. Jérôme has very high expectations and objectives. His team is really well structured and pays attention to every detail to optimize its chances of winning, just like us at Bollé when we develop products. Each of our products has been inspired by a philosophy that emphasizes design, cutting-edge technology, and high-end performance in every detail. We look forward to writing this new chapter with B&B HOTELS p/b KTM. »

For training and competitions, the team will wear the best cycling products from Bollé’s Performance range, such as LIGHTSHIFTER and CHRONOSHIELD glasses. Directly inspired by the sports creations that made Bollé successful in the 80s, these cycling sunglasses are perfect for cyclists thanks to their combination of advanced technologies. Ventilations are integrated directly into the frame for optimal airflow, which is essential to prevent fogging. These models have Thermogrip® inserts on the inside of the temples and on the nose. This hydrophilic material absorbs water to prevent the sunglasses from slipping and to keep them perfectly in place during the most intense activity.

B&B HOTELS p/b KTM cyclists will benefit from Bollé’s full optical expertise with the Phantom lens, which automatically adapts to changes in light and increases contrast. Made of NXT® offering a blend of exceptional optical clarity and impact resistance, the Phantom lens is also famous for its high-performance anti-fog coating that guarantees clear vision even during the most intense activities. In addition, the lens features a hydrophobic treatment (to allow water droplets to run off) and an oleophobic treatment (to repel dirt), keeping the cyclist’s vision clear.

B&B HOTELS p/b KTM cyclists will also be equipped with FURO Mips® helmets. Months of aerodynamic studies and innovative ventilation solutions have led to the creation of the FURO Mips®, Bollé’s most advanced cycling helmet. Easily recognizable, the helmet is characterized by its NACA ventilation which reduces air friction and optimizes ventilation, and its Kamm tail which also reinforces its aerodynamic properties. The ultimate upgrade: by combining the MIPS® head protection system with Bollé’s 360° helmet adjustment system in a single piece, FURO Mips® offers ultimate protection against oblique impacts, a perfect fit, and comfort that makes way for sporting excellence.

The Men in Glaz will start the 2021 season at the Grand Prix La Marseillaise, Sunday, January 31. Helmets and eyewear (LIGHTSHIFTER and FURO MIPS) in the team’s colors will be on sale from the end of January on the B&B HOTELS p/b KTM online store (https://www.bbhotels-cycling.bzh) and at its Performance Center located at rue Jean Guyomarc’h, ZA St Leonard, 56 450 Theix-Noyalo.