The new Bora – Hansgrohe team jersey

Peter Sagan’s Bora-Hansgrohe team and its equipment supplier Sportful today unveiled their kit for the 2021 season.

Source: Press Release

A team’s kit must reflect its values and respect its history and distinctive features. With this objective in mind, the design of the Bora – Hansgrohe kit evolves slightly for 2021, with the introduction of a light grey color.

Reactions:
Ralph Denk, Team Manager: “As a WorldTour team, our first priority is always performance. Sportful has worked with us over the years to develop extremely fast materials. But at the same time, we would also like to present our fans and riders with striking designs. That’s why we decided to choose a light grey as our main color in 2021. Sportful is convinced that soft grey tones are increasingly becoming a color trend in the fashion industry, so of course, we would also like to be at the forefront of this trend. We will also remain faithful to our iconic chevron.”

Alessio Cremonese, CEO of Sportful: “We are always committed to providing our customers and professional riders with the best technical solutions, combined with a touch of style. Our fourth year of collaboration with Bora – Hansgrohe is the perfect opportunity to do so. With the team, we are fully aligned on a performance-oriented vision, but we also share the same values. The new chevron design strives to put these values on the lycra, while the new color is our tribute to the team’s main sponsors and is inspired by their high-end products. It’s a shade of grey that we’ve added to our color palette under the name Bora – Hansgrohe Grey. From now on, this dedicated shade will only appear on the team’s products.”