The new AG2R CITROËN TEAM jersey for the 2021 season

The Ag2r La Mondiale team has unveiled its new jersey for the 2021 season. With the arrival of Citroën as a new co-title partner, Vincent Lavenu’s team will change its name to AG2R CITROËN TEAM and its colors, with a new kit, presented as unique and bold.

Source: Press Release / Photo credits: Vincent Curutchet

Vincent Lavenu, General Manager, and his entire team, AG2R LA MONDIALE and CITROËN, are proud to unveil the new jersey of the professional cycling team AG2R CITROËN TEAM. From January 1, 2021, AG2R LA MONDIALE, historical title partner, and Vincent Lavenu welcome CITROËN as co-title partner.

The two groups have jointly committed until 2025. This jersey embodies an unprecedented collaboration and opens the first pages of a new chapter in the team’s history. The design of the AG2R CITROËN TEAM jersey represented a challenge for the cycling team and its two main partners. Five months of work were necessary to create a graphic identity that is not just a juxtaposition of several brands but chooses a white jersey and brown shorts, with a strong, unique, and remarkable design in the peloton. It perfectly illustrates the shared boldness, alliance, and ambitions of the partners.

Reactions

Vincent Lavenu, Team General Manager: “The illustration of our identity”
“A jersey unites our entire collective, riders and staff members. It is also the rallying point for our fans. This AG2R CITROËN TEAM jersey marks the beginning of a new chapter in our history. It is the result of long work between AG2R LA MONDIALE and CITROËN, based on shared values. I am very proud of the result. Our graphic identity evolves, but our deep identity does not change. We look forward to seeing our riders start with their new AG2R CITROËN TEAM kits.”

Clément Champoussin, team rider: “Aesthetic and atypical”
“We are about to start a new adventure, and this jersey is the illustration of it! I have very rarely had the opportunity to ride with a predominantly white jersey, and I was happy to discover the final result. It is aesthetic and atypical. I joined Chambéry Cyclisme Formation in 2017 before turning professional in April 2020. It was a very special year for me. I can’t wait to wear the AG2R CITROËN TEAM jersey in races and contribute to this new chapter.”

Laurent Barria, CITROËN Marketing and Communications Director: “A founding act”
“We are proud that CITROËN is becoming a partner of the France Cycling team led by Vincent Lavenu alongside AG2R LA MONDIALE. This team shares our values of boldness, performance, exemplarity, and closeness to the public and all cycling enthusiasts. The unveiling of the new identity of the AG2R CITROËN TEAM and its jersey is a founding act in our collaboration. Its bold graphics and typographic choices perfectly illustrate our ambition in this partnership, which we imagine will be promising on the roads of major international events.”

André Renaudin, AG2R LA MONDIALE General Manager: “A strong symbol”
“AG2R Prévoyance and then AG2R LA MONDIALE have been alongside Vincent Lavenu and his team for 23 years. This long-term support has allowed it to progress and grow. We welcome CITROËN to enable the team to take a new step in its development and perform in the biggest World Tour races. The evolution of the jersey, with its bold graphics, is a strong symbol, as we visually welcome CITROËN into the heart of our AG2R LA MONDIALE brand.”